Long before grooming became a routine, men across old kingdoms followed daily beard rituals tied to identity, status and discipline. Their methods were simple, natural, and purposeful — the same principles that guide every blend in By Thy Beard today.
The Knight’s Oath – Discipline in Daily Care
Warriors of old prepared their beards each morning with natural oils to soften the hair before long days of travel or battle. A conditioned beard didn’t snag under armour, and it signalled readiness.
This spirit lives on in our Knight’s Oath range, built on warm woods and citrus — the kind of blend a modern man uses to keep his beard steady, shaped, and battle-ready for the day ahead.
The Bard’s Ritual – Grooming as Expression
Travelling storytellers and musicians often scented their beards with citrus peels, resins and herbs to create a memorable presence. Their grooming was part of their performance.
Bard’s Ballad carries that tradition, using uplifting natural notes and conditioning oils that keep the beard soft, expressive and camera-ready in today’s world.
Merlin’s Method – Nature, Wisdom, and Oils
Herbalists and scholars blended simple botanicals — frankincense, cedar, vetiver — believing they supported clarity of mind and cleanliness of spirit.
Merlin’s Magic follows the same philosophy, combining ancient ingredients with modern formulation standards to nourish the beard and skin with a touch of the arcane.
The Crusader’s Armour – Strength and Hold
Travellers and tradesmen often used waxes made from rendered fats and beeswax to keep their beards protected from dust, wind and harsh climates. These early balms weren’t about scent — they were about resilience.
Crusader’s Crest echoes this tradition, with earthy, grounded notes and stronger hold options to keep your beard structured and fortified through long days.
Why These Rituals Still Matter
The men of the past understood something modern grooming often forgets:
- natural ingredients work best
- consistency builds a healthy beard
- scent should support the man, not overpower him
- grooming is not vanity — it’s self-respect
By Thy Beard doesn’t recreate the past — it honours it. Your oils, balms and waxes follow the same principles the ancients lived by: natural ingredients, purposeful care, and respect for the beard as part of the man.

